Would you like to collect, manage and integrate web analytics data, without the costs and headaches of page tags? Then say "hello" to Pion® from Atomic Labs®.
Pion is the first and only passive network-capture solution focused specifically on web analytics, featuring out-of-the-box data feeds to all of the leading reporting vendors (Omniture, Webtrends, Unica & Google Analytics).
Instead of relying on tags or logs to collect data, Pion passively sniffs data going across the wire between site users and web servers. Pion assembles the data into meaningful session information in real time and feeds it to your chosen reporting suite based on rules defined by business users.
For many digital marketers, web analytics tags can be a massive headache with over a third of sites having experienced problems with all or some of their pages due to tagging issues. Even after all the pain, even the most well configured tags still miss up to 20% of site activity!
Pion®, the new way to collect, manage and integrate web analytics data.
So how is Pion changing the web analytics game today?
By Working Smarter Instead of Harder to Collect Data
Providing Accuracy in Web Analytics Reporting
Banishing End-User Performance Impact
Freeing Analytics Data from Vendor Lock-In
After all of the software fees and tagging costs incurred in web analytics setup, sites are finding vendors have their data locked into proprietary formats and charge high fees to liberate this data for other applications. In some cases sites are paying six figure fees to buy back data that was theirs in the first place. Pion lets site owners take advantage of the powerful reporting tools on the market today, without having their data locked in. By using Pion to collect data instead of a vendor's proprietary tags, site owners are free to put their data to work in different applications and databases without additional fees. Business teams can share data across different applications on-demand and marketers can experiment with different analytics vendors, even running multiple analytics vendors at once.
Providing Privacy-Friendly and Marketer-Friendly Analytics Data
Seriti Consulting are proud to be Atomic Lab's UK Implementation partner for Pion ®.
Contact us for a demo or to discuss your requirements.